In fact, 74% of 18 to 25-year-old consumers are already actively sharing photos of retail packaging across Facebook, Instagram and other social networks. According to the eCommerce Packaging Survey, brands that work to appeal to younger shoppers are at a huge advantage. The right marketing for your branded packaging can have people from all demographics buzzing about your product all across the web.
Millennials, classiﬁed as individuals aged 18 to 35 years old, make up the largest living generation. They are extremely inﬂuential buyers, with spending power projected to surpass $1 trillion by 2020, and have substantially changed the mindset and actions of age groups older and younger than them.