MILLENNIAL MARKETING EBOOK

USING PACKAGING TO TAP INTO THE MILLENNIAL MINDSET

FREE DOWNLOAD

Did you know almost half of shoppers would share a photo of their online order on social media if it arrived in an attractive package?

In fact, 74% of 18 to 25-year-old consumers are already actively sharing photos of retail packaging across Facebook, Instagram and other social networks. According to the eCommerce Packaging Survey, brands that work to appeal to younger shoppers are at a huge advantage. The right marketing for your branded packaging can have people from all demographics buzzing about your product all across the web.

eBook Summary:
  • Who are millennials?
  • Marketing to millennials
  • The 5 P's of marketing
  • Packaging that speaks to millennial influencers
  • Focusing on the millennial mindset
  • Bonus content
How Millennials Impact YOU

Millennials, classified as individuals aged 18 to 35 years old, make up the largest living generation. They are extremely influential buyers, with spending power projected to surpass $1 trillion by 2020, and have substantially changed the mindset and actions of age groups older and younger than them. 

"It's Your Product, Package It Properly"